A mood board is a cohesive collage using images, text, and other objects that define your though processes and communicate your ideas. More than a sticky mess of all sorts, a moodboard doesn’t confuse it provides clarification, and helps bring things into focus, like your vision, identity, and the emotions you want to convey. It must be curated and thoughtful.
FEATURED IN
Delighted to be featured once again in the latest issue of Warehouse Home. Ruth Holly's large birchwood textures tray was used as part of their 'PEELING GOOD' trend feature.
Warehouse home is a bi-annual design magazine, providing essential interior design inspiration for loft apartments and warehouse conversions as well as decorating ideas for incorporating vintage, industrial and reclaimed furniture in a modern home.
Can you spot it here on Page 14?
PULSE London
Can't believe it's a whole 4 weeks nearly since we exhibited at PULSE London. It was our 2nd year on the bounce and was once again a great show.
We hired a van to get all the products and stand props down from Yorkshire to the big smoke, set off early Saturday morning and arrived in time for a quick lunch and a speedy set up. Now when I say speedy, it was our quickest time of 5 hours! it usually takes a little longer, but the more times you exhibit at a show, the quicker it gets, especially if you plan and prep before hand.
I opted for a similar set up to last year as the designs are quite similar, it's the product that has developed. So I had a feature shelf for the NEW greetings cards with captions, and we featured the kitchen ware in it's own area, making a stand out show of the tea towels in particular!
Overall the footfall seemed down from 2017, but the number of visitors to our stand was great, and the orders we received were healthy. Many buyers tend to go away and come back, sometimes even a year later! Product wise, our kitchenware was very well received, along with art prints and cushions.
Olympia was filled with enormous talent, every year the designer makers get better and I'm so inspired by this wonderful community and so happy to be part of it :) My favourites included the following;
These guys had their brands on point! The completeness of the stand, their strong visual identity, and a classic, timeless product :)